CEO & Co-Founder Message

The establishment of ASAS Sports Company addresses the urgent need for high-quality football stadiums that meet international specifications. Specializing in the design and construction of FIFA-compliant stadiums, we aim to strengthen and develop sports infrastructure and upgrade football activity in a comprehensive and integrated manner. This includes establishing advanced training fields, gyms, and recovery centers within facilities designed to meet the needs of the sports market and encourage young people of both genders to participate in football.
With the expansion of the practice of this sport, there has become a large gap in providing stadiums that meet the needs of practitioners of this game, which poses a great challenge that motivated us to move towards establishing integrated football facilities and stadiums, aware that the currently available sports facilities do not meet ambitions, in addition to that many of them do not comply with international standards and requirements.
Based on the new concept of football, sports stadiums are no longer just places to play but are facilities to build a sports and healthy community, develop and refine sports talents, and raise their level in various aspects.
Because we carry a clearly defined vision and mission, and we want to promote the goals of Vision 2030, and based on our high local and international expertise, we have accepted the challenge to contribute to establishing integrated sports facilities, including stadiums with their facilities in an innovative way, making a difference, and meeting the need.
We are fully confident that we will achieve the required successes due to our ambition, and capabilities that help us achieve our goals, especially in light of the successive developments in the Kingdom of Saudi Arabia at various levels.
Peace, mercy and blessings of God be upon you.

Our Services

Design, construction, and development of football stadiums and training facilities in accordance with international standards and FIFA requirements, including various related facilities and the provision of logistical support services.

We provide comprehensive services for the efficient and sustainable operation and management of facilities in accordance with international standards. This includes overseeing operations, maintenance, and performance optimization, with a focus on quality and safety.

ASAS

Challenges and Solutions

Infrastructure

85% lack of sports infrastructure compared to the needs of the population

World-class facilities

Developing integrated sports facilities with international standards that serve both gender

Numbers of Athletes

70% drop in the percentage of sports practitioners

Meeting Needs

Meeting the needs of training, competitions, and hosting international events.

Talent Discovery

The gap in talent discovery that directly leads to poor performance in global competitions and the absence of Saudi excellence in individual and team sports.

Technologies and Artificial Intelligence

Equipping facilities with the latest technology and artificial intelligence to improve the experience of players, coaches, fans, and collaborating with local and international partners

Board of Directors

2024 Saudi Facts and Numbers

37.12+Million People
163+Club & Academy Licensed.
5.9Average hours of inactivity per day per week
29+An existing football stadium
59%They exercise Weekly
11+New stadium until 2034 Distributed in: (Riyadh - Jeddah - Khobar - Abha - NEOM)
70%Target for the percentage of daily exercisers
170+Sports Club

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